Nest is a company that makes a “smart” thermostat for your home. It was incubated at Google and is owned by Google’s parent company, Alphabet. Legal scholars who analyzed everything you agree to when you use the Nest thermostat and its ecosystem of apps and devices concluded that, to do so knowingly, you would need to review nearly a thousand separate contracts” (Noto La Diega and Walden 2016). Of course, few people read even one such contract; perhaps Nest is counting on that. This degree of “asymmetry of information” renders the very idea of contract dubious. Whatever we want to call the relationship that obtains between Nest and its
customerssubjects, it is not one of market exchange in the usual sense.[…]
The business rationale for the smart home is to bring the intimate patterns of domestic life into the fold of the surveillance economy, which has a one-way mirror quality. Increasingly, every aspect of our lives—including, for example, the emotional register of our voices and facial expressions during a Zoom call—are laid bare as a data to be collected by companies that, for their own part, guard with military-grade secrecy the algorithms by which they use this information to determine the world that is presented to us, including our news feeds (Asher-Schapiro 2022; Pasquale 2015). These companies are also in a position to determine our standing in the reputational economy. The credit rating agencies and insurance companies would like to know us more intimately; I suppose Alexa can help with that.
I haven’t read the other two post in this series, but here Crawford is rehashing things that have long been known. Take this as another example:
Google, Meta, X, Amazon, and Tik-Tok have established portals that people feel they have to pass through to conduct the business of life, to stay in touch with friends, or to participate in the public square. Such bottlenecks are a consequence of “the network effect,” which naturally tends toward oligopoly because the value of a network to those who use it increases as more people use it. Early innovations allowed these firms to take up their positions. It is not innovation, however, but instead their established positions and the ongoing control of the data it allows them to gather that account for the unprecedented rents these companies are able to collect. If those profits measure anything at all, it is the reach of a grid of surveillance that continues to metastasize.
It is not innovation. Putting aside the fact that Google is only ever “successful” by means of its purchasing power, this brings to mind Cal Newport’s 2016 Ted Talk and his defense against accusations of Luddism for rejecting social media: social media platforms are not a technology. They are (spying, manipulating, evil) forms of entertainment that harness technology, but that is all they are.
There are many good reasons to reject actual forms of technology, but you can say no to the Google-Meta-X-Amazon-Tik-Tok shit storm without in any way rejecting a single technology.
Again, this is getting to be old, old news. In fact, I don’t see anything significant here that isn’t found in Crawford’s own books. And that isn’t a criticism. One can certainly hope that if folks like Crawford keep beating this drum, some sizable good might come of it. (Frail hope, I cling to thee.) But ultimately the value is in the truth of it. Be thankful for those voices that speak it wherever you find them.
