Hua Hsu, on Spotify’s “strategies for soundtracking the entirety of our days and nights”:
As a former Spotify employee once observed, the platform’s only real competitor is silence.…
Just as we train Spotify’s algorithm with our likes and dislikes, the platform seems to be training us to be round-the-clock listeners.
I don’t think too much emphasis could be put on those words: they are training us.
As Hsu points out, this sort of “practice” is on top of the quite common criticism of Spotify’s treatment of the streamed artists themselves. But the deal is just too good — and by now, too utterly normal — to refuse, so most people don’t bother to take issue with any of this, any more than they bother to take issue with the platform’s refusal to pay any royalties to artists who aren’t popular enough while the billionaire C.E.O. (ahem) cashes out $340 million in stock.
But all of that is an old song (especially for readers of Ted Gioia). Hsu goes on to talk about Liz Pelly’s book, Mood Machine: The Rise of Spotify and the Costs of the Perfect Playlist. Pelly, says Hsu, is “aggressively moralistic,” (which, despite the phrasing, I can only read as a compliment in this context), and her book, which covers the history of streaming, from Napster to the present, is primarily about what is, for Pelly, an even greater concern than the musicians: what all this has done, and what all this is doing, to the listeners.
For us, the all-day-anytime-anywhere streamers, it’s hard to say we’re even capable of loving the music we hear, in any meaningful sense of the word “love,” since these new sounds, says Hsu, “float largely free of context or lineage.”
Instead of a connection to history, we’re offered recommendations based on what other people listened to next. I’ve never heard so much music online as I have over the past few years yet felt so disconnected from its sources.[…]
Before, it was impossible to know how many times you listened to your favorite song; what mattered was that you’d chosen to buy it and bring it into your home. What we have now is a perverse, frictionless vision for art, where a song stays on repeat not because it’s our new favorite but because it’s just pleasant enough to ignore.
I admit that when people talk about the “attention economy,” I automatically grant a certain amount of truth to that description: I have generally assumed that these companies are, in fact, vying for our attention. But this can only be true if we have no idea at all what attention actually is.
There is a famous line from Simone Weil’s Gravity and Grace where she says that the cure for our faults is true attention, and that true attention, being so different from a tightening pride or will, is the same thing as prayer. But what she also says in that wonderful little notebook of hers is that attention “presupposes faith and love.”
In another, more famous line in an April 1942 letter to Jöe Bousquet, Weil says, “Attention is the rarest and purest form of generosity.”
And in another letter to Bousquet a month later, Weil says that from the age of fourteen she had been sustained by a faith “that no true effort of attention is ever wasted, even though it may never have any visible result.”
So it begs the question: in what possible way are these companies actually getting or even wanting our attention?
I think the answer has to be that they don’t want to have anything to do with attention. What they want is less attention in the room — any room, anywhere, for anyone. What they are doing is making attention less of a possibility at all.
(Pelly does, according to Hsu, come back around to what all this does to the artist. By increasingly curtailing their music to the Spotify method and market, they essentially become Spotify employees. That is, if they’re actually getting paid for their music at all.)
I know the Spotify criticism is an often repeated story, but this was a good reminder for someone who, like Hsu, sometimes borrows the “family account” and has been especially lazy about it lately. (And, in my case, annoys the shit out of his wife by flooding the queue with Chris Stapleton and Luke Combs.)
The real question sits randomly and hardly even acknowledged in the middle of Hsu’s piece: “I wonder if any of Pelly’s arguments will inspire readers to cancel their subscriptions.”
Doutbful, of course. But more imporantly, will it (or this meager post, for that matter) inspire anyone (myself included, for that matter) to find a better way to support, attend to, and enjoy the music they love?
One can certainly hope.
So, with any luck, for 2025, it’s gonna be Bandcamp, CDs, 98.9 WCLZ, and that greatest of all Spotify competitors: silence.
Weil again, to Bousquet:
The moment stands still. The whole of space is filled, even though sounds can be heard, with a dense silence which is not an absence of sound but is a positive object of sensation; it is the secret word, the word of Love who holds us in his arms from the beginning.
And my challenge to you if you’re reading this: Think of an artist who you enjoy who you have no recent memory of directly supporting, and — today, right now — support them.
I kicked things off with Bandcamp this year by preordering Jason Isbell’s “Foxes in the Snow.”
Happy listening!