There are moral choices and there are the consequences of those choices. The market gives us choices, and morality itself is [we tell ourselves] just a set of choices in which right or wrong have no meaning beyond the satisfaction or frustration of desire. The result is that we find it increasingly hard to understand why there might be things we want to do, can afford to do, and have a legal right to do, that nonetheless we should not do because they are unjust or dishonorable or disloyal or demeaning: in a word, unethical. Ethics is reduced to economics.